We worked with the Real World team for several months on our Category Strategy; the team Real World were very professional, easy to work with and brought great knowledge and category thinking to the table. The business was very impressed with the way the Real World team led the process and in particular the way they gained support and alignment across the business during the project.

Within a short period of time Real World Marketing was able to make a real difference to our business. By bringing a unique blend of strategic & business acumen, hands on industry experience, and a genuine category mindset, they were able to greatly assist our business in converting a set of complex category insights into an integrated and actionable category growth model. To achieve this they acted as a strong independent challenger to facilitate thinking outside our normal paradigms while also being respectful of the business team involved. In short a smart, engaging and value adding team.

We engaged Real World Marketing to help us connect our consumer, shopper and customer thinking and drive full commercial alignment on our long term growth strategies. What really appealed was the clear emphasis on developing a fully integrated cross functional process and insight led strategies that have enabled us to collaborate more strategically with our leading customers.

The team felt challenged and supported in equal measure, the RWM facilitators were outstanding and played an instrumental role in building our internal capabilities and the outcomes we delivered made a tangible difference to the business and the way we engage with our customers.

We started working with Real World Marketing in October 2013 to help us develop our category growth story and embed this approach both internally and externally.  One of the great aspects of the RWM team is their ability to work with us to really understand our company and our categories – this is no cookie-cutter approach.  Having worked up a process that would work for us, we were able to deliver a clear, strategic category growth strategy through a series of broad, cross-functional workshops and development sessions with a smaller core team.  The engagement we developed through this approach has allowed the company to align behind the category growth drivers rapidly and they are now a key part of our strategy and a vital part of how we work with our customers.