BUSINESS CHALLENGE
A multi category manufacturer was losing traction with key customers; through ongoing ‘brand centric’ practices & inability to offer genuine insight/solutions to address category trends:
Elevated consumer focus on health & well being
Declining share of stomach for its key categories
Increasingly competitive profit pools
OUTCOMES SUPPORTED
Average value growth acceleration +200bps across client’s categories, +18 months on from portfolio strategy reset
Client became the leading contributor to Category Growth in its 2 key categories
Profit pool expansion & mutual value creation
Overall market share gains for client, on a flagship brand
REAL WORLD SUPPORT
Real World worked closely with a cross a functional team to identify a clear agenda for future category development. These insights were leveraged to rebalance portfolio investment choices; with a healthy mix of core & white space focus. Customers were engaged early & at multiple points, with a clear, compelling narrative that drove enthusiasm & alignment.
CLIENT TESTIMONIAL
“We partnered with Real World at a chaotic time for the business. They took charge of the process, project management & most of the grunt work; allowing us to stay focused on business as usual. They set us up to make a great set of decisions & guided us to land them with customers. We haven’t looked back.”