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OUR EXPERTISE

Explore our best practice products to step change your business performance today

Our products are designed to be modular, integrated, with a range of light touch, through to deep dive options; that can be mixed & matched according to your needs. We always bring our Joint Value Creation philosophy to life in the delivery of all our products​.

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Business/Market Diagnostics

Pressure test your performance & position in the market …​

Imagine being able to quickly & accurately pinpoint the ‘must address’ business issues/opportunities – whether they are internal/external, ways of working/capability related, product performance &/or customer relationship driven? From manual analyses, through to automated AI driven integrations across a range of data sources; Real World can provide the answers.

  • Self assessment of business practices, benchmarked to external perceptions through Advantage data overlay

  • Assessment of team /individual skills, benchmarked to client provided &/or RWM competency models

  • Hypotheses led, 360 degree market &/or category performance assessment, designed to identify actionable insights to inform strategy /plans development. Manual &/or automated solutions available.

  • Holistic SWOT evaluation of business performance & position in the market, leveraging the power of Real World’s Business Capability & Market DNA Assessment solutions. Synthesis can be run as an ongoing data cube… for tracking of trends across time horizons.

  • Short duration consulting engagement combining interviews, pulse surveys, document reviews & other analyses; to clarify business needs & inform scope of works for maximum impact.

Category Development

Inspire demand & conversion, to grow categories …​

“Works with us to develop plans for longer term category growth” has been a top 5 retailer need in “The Advantage Group Report” over the last 10-15 years. Category objectivity /collaboration underpins joint value creation & is a critical input to inform business choices, proactive range management & execution planning. Real World’s Category Development approaches are widely recognised as best in class.

  • Establishing a roadmap for category growth, unlocking opportunities to change consumer &/or shopper behaviour.​

  • Designing the omni channel, point of purchase vision, to improve shopper /patron experience along the path to purchase over the next 3-5 years​.

  • Establishing execution standards & ongoing measurement protocols to govern optimal category/brand merchandising for today​.

  • Developing a marketing mix to tie in ATL consumer messaging & positively influence shoppers through activation along the path to purchase​.

  • Supporting the integration of strategy & plans into the development & delivery of retailer range reviews.

Revenue Growth Management​

Utilise holistic pricing understanding to create joint value​ ...

Revenue Growth Management focus is rapidly growing in consumer goods companies amidst economic uncertainty, high inflation, and shopper price sensitivity. Real World Marketing’s approach emphasizes capability building, integration within organizations, and aligning RGM with broader business strategies to unlock future opportunities.

  • Designing the right pack price portfolio to meet consumer/shopper needs; optimising revenue & profit​.

  • Capturing a brand’s full value, based on the shopper’s preparedness to pay​.

  • Driving SKU & channel mix to the best source of profits and/or growth.

  • Developing the optimal promotional plans to best deliver business goals & drive positive category impact​.

  • Clear guard rails, targets & skew of investment toward high ROI fixed spend with associated conditionality​.

  • Development of real-time data visualization tools and analytical reports that track key performance indicators​.

Commercial Management 

Take your commercial partnerships ‘next level’ …​

At Real World Marketing, we know collaboration is the key to maximising mutuality & collective capabilities with customers. Our commercial & collaboration support solutions help you develop/co-create joint strategies & initiatives, engage impactfully to stand out from your peers; & execute with excellence to unlock genuine joint value.

  • Establishing strategic alignment, joint goals, portfolio focus & collaborative initiatives; to drive joint performance long & short term.​

  • Planning the process, sequence & modality of interactions; to introduce major strategies /initiatives to customers​.

  • Identifying opportunities for efficiencies, collaboration & value sharing from; procurement, manufacturing, logistics, financial interchange & the ‘last 100 yards’ to shelf​.

  • Omni channel participation & investment choices informed by portfolio strategy & growth driver focus​.

  • Optimising the commercial pathways by which the business reaches & transacts with its target consumers &/or shoppers.​

  • Landing a specific agenda (eg. price increase, trading terms) with customers via influence techniques & responsiveness to customer feedback​.

  • Cross functional focus sessions to map out next steps & mobilise the business response to Advantage survey feedback. ​

  • Developing the right structure, ways of working, execution standards, measurement protocols & technology, & communications; to gear up field teams to win​.

Organisation Design & Business Process 

Build ‘match fit’, integrated business structures & processes …​

As consumer goods industry dynamics evolve, so do the organisation design requirements to win versus competitors. Real World Marketing offers pragmatic strategic & operational planning, cross functional roles & responsibilities, & functional strategy /capability development support; designed to make your business as efficient & impactful as possible.​

  • Design, optimise &/or implement the fit for purpose business planning/execution ‘drumbeat’ for your organisation.​

  • Determine the right human resource footprint to deliver your marketing, sales, category development &/or revenue management requirements​.

  • Eradicate ways of working ambiguity & functional silos; through clarity of cross functional expectations across business processes .

  • Establish a roadmap for the functional capabilities required for sustainable competitive advantage versus competitors; in any key functional discipline (eg. Marketing, Sales/Commercial)​.

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HOW IT WORKS

Engaging with RWM

Clients typically engage us to provide either consulting or training & capability development services​.

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Our services are always client led to meet needs, versus a one-size-fits-all approach. We pride ourselves on providing the most engaging client experiences in market.​​

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Consulting

Put our expertise to work on cracking your most complex challenges …​

At Real World Marketing, we think of consulting as much more than providing advice. We work actively with your team providing either guidance & facilitation, a complete outsourced solution; or a combination of both. We keep things simple, flexible & engaging. Our team of expert strategists and analysts are eager to become an extension of your business.

    • Fixed Term Project – a project with set duration & deliverables, executed to a custom design for your business​

    • Multi Year Partnership – a series of fixed term projects with individual scopes, designed to deliver a transformational, multi year agenda​

    • Retainer – a long term agreement that secures a fixed amount of Real World resource, for an ongoing fee​

    • Facilitated Consulting – Real World provide frameworks, process & coaching to guide client resource to develop deliverables. Key benefits = capability build.​

    • Outsourced Consulting – Real World resource develop deliverables, checking in with the client for feedback at key project milestones. Key benefits = speed, low impost on client resource. ​

    • Hybrid Consulting – a combination of facilitation & outsource, delivered in a mix that meets client needs. Key benefits = customised experience.​

    • Advisory – structured advice provided to tackle client problems & critique emerging client work​

Marketing & Innovation

Future proof your portfolio & turbo charge your brands …​

Australia’s retail market concentration places unique demands on marketing teams, with the implicit expectation that brands will play unique roles, deliver category growth & enable customer strategies. Real World brings a highly commercial marketing orientation to help your brands win with consumer, shopper & customer – through improved mental & physical availability.​

  • Prioritizing participation & investment choices across categories, segments, brands & growth drivers​.

  • Defining long term platforms for new product inspiration & developing a balanced pipeline to deliver them​.

  • Determining the unique value that your brands bring to your consumers​.

  • Strategies & initiatives to meet key marketing challenges, & drive mental/physical availability for your brands​.

Training & Capability Development

Develop leading capabilities across your teams …​

The Australian consumer goods market demands unique capabilities in developing, future leaders. Retailer concentration requires companies to partner & collaborate to win; supported by increasingly rounded, multi-disciplinary skill sets. Real World’s Training & Capability solutions are designed for the unique Australian marketplace, delivering practical & outcome focused learning that is reflective of current industry needs. Key concepts are illustrated through local expertise, current best practice demonstrations & case study examples.​

  • Modular training sessions in industry relevant topics like category development, e-commerce & revenue growth management; delivered in partnership with the Australian Food & Grocery Council.​

    • Open House sessions run twice a year in Sydney/Melbourne​

    • In House sessions can be organized for groups of 10+​

    • Learning Academies – custom training programs developed to meet specific organisational capability needs, over single or multi year time horizons​

    • Coaching & Mentoring – structured one on one capability development, designed to client need, delivered face to face &/or virtually​

    • Strategy/Process Rollouts – socialization & immersion of newly developed strategy /process content; to onboard & embed into your organisation​

    • E Learning Programs – custom eLearning solutions developed to meet specific organisational capability needs​

    • Competency Frameworks – designing the desired knowledge, skills & attribute profiles for different functions​

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